ITALY CALLS, SAN FRANCISCO ANSWERS
There is a palpable air of optimism kicking off this year: ayear that promises to be full of moments and people to remember. First of a li, the birth centenary of two giants of ltalian culture, each in their own very personal way, will be celebrated in 2020. Author Gianni Rodari and the director Federico Fellini will be honored in a series of events throughout the year that will bring their priceless works and ideas beyond national borders. This is Made in Italy, something to be cherished and shared.
Those daily efforts made by the ente rprises ofthe Italian system are fin a lly reaping their first fruits. If 2019 avoided disappointment, despite the global slowdown and trade wars, even more exciting growth forecasts for Italian exports seem to be in the cards for 2020. According to the most recent report by Sace Simest (the export partner of I talian companies), growth estimates will rise toan average of 4.3% per year from 2020-2022, with foreign sales of Italian goods reaching 500 billion in 2020. Once again, food products will support Italian success beyond national borders and there is no doubt that the many exemplary realities scattered along the península will continue to be heralds of excellence. The first important test will certainly be the Winter Fancy Food Show in San Francisco, the West coast’s largest commercial event d edicated to specialty food.
Food companies from almost a li regions ofltaly will present the best Made in Ita ly products, both to the world of large retailers and to the big names in the retail trade and catering in the US. And our mission to present the many stories that make the Bel Paese unique will be carried out in the Moscone Center pavilions. Here is to another year as advocates, with months full of surprises and opportunities galore.
Paolo Del Panta
Editor in Chief